Posted May 28, 2021 9:17 am by

Personal opinion in the media should be left to the opinion and commentary pages! We have cheapened media and content. Factual and in-depth journalism has space on the table and while it remains expensive, demanding and not easy, that is what separates journalism from fiction writing. Over-generalization and stereotyping have no space in the media.

The dramatization of news and focus on news only as an item for sale is killing it. And to allow yours news bulletin or lead news items to be sponsored is the lowest you can allow your media outlet to go.

It has nothing to do with dwindling revenues for the media – not even COVID 19 pandemic.

It is failure on our part to meet the basics just like we tell us others, there are those lines that we cannot cross and expect to audit others!

Let news be about facts and the truth and where it is humor, advertiser’s announcement, opinion or street talk, it is professional that we label it as such.

Gambling should be left to casinos, otherwise why ban betting and vet betting advertisements yet allow such in all our media space. By the way, those licensing betting, do you ever know, there are an advertiser’s code of conduct!

And these adverts on healers, Waganga kutoka Tanga or Kitui or the “kamaliza squad”, what are public editors or those in charge of content in the media doing to stop them? Must they wait to be told by external people that there is no cure for “mapenzi”.

Once media house executives sign an MoU with a particular corporate or County Government, how are journalists in that media house expected to cover such entity going forward? Are marketing strategies working for example for alcohol, bread or banking suitable for media outlets?

While the face of mean-looking fellows in tattered jeans, tough insensitive and never give-a-damn guys have changed over the years, the basic tenets of journalism practice remain the same: responsible and professional service to the people seeking and reporting the truth, minimizing harm in the society, being accountable and transparent and above all, using professional and independent judgment while serving public interest.

Without necessarily gagging people, while showing the true face of some of our leaders, media will have to rise up and say no to some stories that might push the country to the brink of a precipice. The level of intolerance and frustration from both sides of the Read More…