Stakeholders in the tourism sector have termed the just concluded Magical Kenya Travel Expo a huge success.
The three-day expo held at the Uhuru Gardens in Nairobi closed its doors on Friday.
It provided stakeholders with a platform to showcase Kenya’s unique offerings to the world.
Kenya targets to attract five million visitors annually by 2027, having welcomed two million tourists in 2023.
This year’s expo drew international attention, showcasing Kenya’s rich culture, breath-taking landscapes and unparalleled hospitality.
Dignitaries and industry leaders gathered to celebrate the revival of Kenya’s tourism sector.
President William Ruto while speaking at the launch of the expo on Wednesday assured of his government’s commitment to enhancing infrastructure, streamlining regulations and promoting cultural preservation.
“Tourism is fundamental to our economy,” he stated, underscoring the importance of attracting more visitors.
His announcement of new initiatives, including a Digital Nomad Work Permit and an Electronic Travel Authorisation for transit visitors, was met with enthusiastic applause.
Tourism Regulatory Authority boss, Norbert Talam, in his keynote address at the expo said his focus was on regulation of short-term rent.
Exhibitors showcased local artistry and provided guests with a taste of Kenya’s rich heritage.
Kenya Tourism Board noted that for the first time in the history of the Magical Kenya Travel Expo, there was presentation of academic papers alongside industry seminars.
“This worked to bridge the gap between academia and industry practice to bring forth more well-rounded solutions,” the board said.
Hospitality industry players also took the opportunity during the expo to showcase their latest tourist attraction sites all geared towards marketing Kenya as the destination of choice for both cultural diversity and comfort.
Argyle Grand Hotel General Manager, Bhupendra Kumar, said the facility received a positive response from visitors at its stand.
He said the hotel used the expo to offer local farmers and artisans an opportunity to make supplies.
Fahari Aviation showcased drones during the expo.
“These drones are revolutionising tourism by capturing stunning aerial views of landscapes, landmarks and wildlife, helping tour operators create immersive content that attracts travellers,” the firm said.
Exhibitors from the neighbouring countries also cashed in on the opportunity that the Magical Kenya Travel Expo provided them.
The Association of Uganda Tour Operators (AUTO) was not left behind as it marketed Uganda as a warm and hospitable destination that is safe for travel and tourism.
