Posted July 14, 2020 9:29 am by

UK unveils post-Brexit border plans and ad campaign

London, United Kingdom, Jul 14 – Britain on Monday launched another Brexit advertising blitz and unveiled its first detailed proposals for managing the country’s borders after cutting ties with the European Union.

The campaign, aimed at future travellers to the bloc, businesses that trade with it, and EU citizens living in the UK, features adverts on television, radio and online.

The ad campaign — “The UK’s new start: let’s get going” — follows similar publicity efforts last year before Britain formally ended its EU membership on January 31.

The country is currently in a standstill transition period until the end of the year as it tries to negotiate a new trade deal with Brussels.

London has ruled out extending the transition beyond December 31 despite the tight timeframe, talks being gridlocked in key areas and disruption caused by the coronavirus outbreak.

The move has sparked alarm that almost half a century of economic integration with Europe and increasingly frictionless travel will end abruptly in a few months’ time.

– ‘Light touch’ –

But the government maintains planning is on track.

Minister Michael Gove has pledged to create the most effective and secure border in the world by 2025 © AFP / JUSTIN TALLIS

A raft of proposed border measures, set out in a 206-page document, covers every aspect of trade with Europe, from the import and export of rough diamonds to bottled drinking water.

The blueprint confirms the adoption of a staged approach to border enforcement over the first six months of 2021, with initial “light-touch” checks on goods from the bloc.

Senior minister Michael Gove, charged with delivering Brexit smoothly, hailed the plans as “an important step which gives businesses the certainty and direction they need to prepare.

“It is time for our new start, time for us to embrace a new global destiny,” he told lawmakers while unveiling the government’s plans.

But Labour’s finance spokeswoman Rachel Reeves said a leaked letter from minister Liz Truss to Michael Gove “presents a picture of chaos”.

“There have been alarm bells ringing within the Cabinet this last week expressed by the Trade Secretary in her extraordinary letter.

“The letter presents a picture of chaos, complacency and confusion right at the top of government.”

– ‘Check, change, go’ –

Adverts carrying a “check, change, go” strapline began appearing in newspapers on Monday, and updated advice was given on government websites.

Among the recommendations are for travellers to get comprehensive travel insurance and check their mobile phone roaming policy for increased Read More…UK unveils post-Brexit border plans and ad campaign  UK unveils post-Brexit border plans and ad campaign  UK unveils post-Brexit border plans and ad campaign  UK unveils post-Brexit border plans and ad campaign